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The Christmas period invites us to pause and look back on the past year - but at the same time, the first days of January usher in a phase full of new opportunities. Many employees start the year with fresh resolutions: more exercise, less stress and a more conscious approach to the environment are often at the top of the list. Employers can use this momentum not only to support their team, but also to motivate them in the long term - and company bikes can play a key role in this.
A company bike is more than just a means of transportation: it is a symbol of health, environmental awareness and a modern work culture. But how can cycling be made attractive even in the cold season? With a few clever measures, companies can inspire their employees to see the company bike as an active companion during the winter months - and at the same time get them in the mood for an energetic start to the new year.
The cold winter months invite you to cozy up indoors - but now is precisely the time to integrate exercise and fresh airinto your everyday life. Company bikes offer the perfect solution for this. Employers can communicate these benefits in a targeted way to motivate their employees:
Commuting by bike replaces the often sedentary commute by car or public transport. Even a short distance improves fitness, strengthens the immune system and helps to prevent typical winter complaints such as tiredness.
Cycling is an ideal way to clear your head. Exercising in the fresh air - whether on the way to work or in your free time - makes you feel more relaxed and has been proven to reduce stress, which often builds up after the holidays or during the working day.
With a company bike, employees make a positive contribution to climate protection right at the start of the year. Every kilometer by bike saves CO₂ and reduces the ecological footprint - a resolution that brings great added value both individually and socially. The CO₂ calculator from Lease a Bike can be used to directly calculate the savings in CO₂ emissions.
New Year's challenges with service bikes
Motivation grows when it is supported by community and small goals. Employers can launch winter campaigns to get employees on their bikes during the cold season:
A winter bike ride to the Christmas market can be a fun and bonding activity. With decorated bikes and a cozy get-together with mulled wine or hot punch, this ride is not only a highlight of the Advent season, but also shows that cycling can be a year-round companion - even in the cold season.
Teams or departments can hold mileage competitions where the distances ridden are documented. Companies can offer bonuses (e.g. donations to charitable organizations) or small rewards for kilometers ridden.
A workshop on bike maintenance during the cold season can motivate employees to prepare their bikes well for the winter. The company can invite experts to give tips on winter-proof equipment, care and safe riding techniques in winter.
Organized bike tours or winter “commuter get-togethers” promote interaction between colleagues and strengthen team spirit.
An additional incentive can be a “bike wellness day”, where employees meet up with their company bike after work at a special destination - such as a spa, gym or wellness center that has previously agreed a special offer with the employer. This combines cycling with relaxation and fitness.
Company bikes as a year-round win-win solution
Company bikes are much more than a summer trend - they offer companies the opportunity to support their teams sustainably in winter too. By providing targeted incentives, offering practical assistance and launching inspiring campaigns, employers can not only boost their employees' motivation, but also achieve their own health and sustainability goals at the same time.
The key is to see company bikes as a year-round win-win solution: for fit, engaged employees and a more sustainable corporate culture. 2025 could start better than ever for your team on two wheels. Turn the winter season into an opportunity to get your team fit, active and sustainable in the new year.
In a world where workloads are constantly increasing and the boundaries between work and private life are becoming blurred, the well-being of employees has become a key concern for companies. Occupational health management (OHM) is a strategic approach that aims to promote the health and well-being of employees and thus increase the company's performance and productivity in the long term.
In recent years, bicycle leasing has established itself as an attractive offer for employers and employees. It combines ecological sustainability with health promotion and offers financial benefits for both companies and their employees. But how exactly does bike leasing influence employee motivation?
A company health day is an excellent opportunity to raise employees' awareness of their own health and well-being. This day aims to promote healthy lifestyle habits and motivate employees to actively engage with topics such as physical fitness, mental health, nutrition and prevention. Through targeted offers, they can better assess health risks and take preventative measures to improve their own health in the long term.
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